Pay-per-Click - is one of the ways to increase search traffic to a business online.PPC refers to paid advertisements and promoted search engine results.
These are the advertisements that appear at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos, and in ads in mobile apps.
Under PPC, we only pay for the result. Google Adwords is one of the PPC model.
The companies invest a huge amount in PPC advertising, that is when a viewer clicks on the ad and landing on that particular website.
When you set up a pay-per-click campaign, you will also be able to choose whether you want your ad to be promoted throughout the globe or targeted to a particular region. These saves in investing in promoting the ads for those who are not lib=ving near the business.
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